Rothy’s Invites You to Take A Walk In Their Shoes for $10,000!
By Anna Griffin, Editor in Chief.
With their strong commitment to the environment, Rothy's is hiring a Movement Motivator to forgo motorized transport for one month in exchange for $10,000. The directive behind this unique role is to highlight the brand’s commitment to sustainability, requiring the new hire to inspire others to embrace movement, live more eco-consciously, and experience the all-day comfort of Rothy’s shoes. As an additional reward, the Movement Motivator will enjoy a free month of Rothy’s shoes, ensuring they step out in both comfort and sustainable style.
Unfortunately, here in the U.S. there is now a decline in people walking, which has put more cars on the roads and caused congestion and higher emissions. However, contributing to a cleaner environment is easier than thought as swapping one car trip for walking one day a week, can help us to reduce our own personal emissions. Believing in the power of movement for both our health and the planet’s, Rothy’s is now leading a movement to encourage people to leave their cars at home, and their shoes might just help us do it. Not only sustainably chic and ethically produced, they are famous for being extremely comfortable whether we're commuting and on our feet all day, doing a few errands, or taking a stroll around the park.
A pioneer in the world of eco-conscious fashion production, Rothy’s transforms recycled materials into fashionable shoes, bags, and accessories. Since their launch in 2016, the brand has diverted nearly 200 million single-use plastic bottles from landfills and repurposed over 700,000 pounds of ocean-bound plastic. At the heart of the brand’s sustainability efforts is its vertically integrated supply chain, which allows Rothys to help minimize waste, reduce energy consumption, and ensure ethical labor practices in its wholly-owned factory in Dongguan, China. Additionally, the brand does vigorous durability testing on its products during production that includes wear, wash, and color fastness, flexing each shoe style at least 120,000 times to make sure they go the distance. Committed to the quality of their products, Rothy’s new Movement Motivator won’t have to worry about their shoes not going the distance.
“We’re looking for an all-star to join our team for one month and be an example of how to live and get around more sustainably,” says Jamie Gersch, Chief Marketing Officer at Rothy’s. “At Rothy’s, we believe anything is possible, one optimistic step at a time, and we’re excited to see how our new Movement Motivator can inspire change.”
The Movement Motivator will be expected to not use any motorized transportation for the duration of the challenge, and to avoid temptation Rothy’s suggests storing car keys in a safe place — perhaps a resealable Rothy’s shoebox — to help reinforce their commitment. Additionally, Rothy’s will pay for the new hire’s preferred music streaming service to ensure they have ample music and podcasts to listen to on their walks, making this new role truly sound like a walk in the park.
Interested applicants can applyhere, with one lucky winner getting the exciting opportunity to become Rothy's Movement Motivator and take a walk in their fabulous shoes.
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