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By Anna Griffin, Editor in Chief

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For the last two decades Ecco Bella have been creating breakthrough and clean formulas in skincare and cosmetics, launching under the guidance of CEO, Sally Malanga, who was driven by a passion for sustainable living. Continuing to break boundaries, Malanga and Ecco Bella have now partnered with Hollywood royalty’s go-to health and fitness guru, Tracy Anderson, innovator of the Tracy Anderson Method.

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Having honed and perfected celebrity bodies including Christy Turlington, Molly Sims, Cameron Diaz, Gwyneth Paltrow, Kim Kardashian, Nicole Richie, Jennifer Aniston, and Madonna, Anderson is now setting a new standard in beauty that celebrates the spirit of a healthy body and healthy world. Becoming the face of Ecco Bella, she joins Malanga in a new movement, Intelligent Beauty, with a focus on creating pure beauty products with a commitment to social responsibility, effective clean ingredients, and the environment.

Intelligent Beauty is an innovative approach to how women view themselves and their impact in the world. Ecco Bella and Anderson’s focus is on empowering women to boost their self-esteem while maintaining healthy, fulfilling lifestyles.

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Anderson says, “When I met Sally, her philosophy of speaking out for social causes and her gratitude to the natural world for our beauty and well- being, made me want to unite my fitness philosophy with her beauty vision. Sally is an advocate for nature and that’s what makes her the beauty industry’s best kept secret.”

“Every small purchase and decision we each make about what we use on our bodies or what we eat, affects not only us, but the entire planet,” Malanga shared.

“I believe in the vital need to get back to nature as much as possible with beauty. I also believe strongly in the feminine power to be expressive and artistic with make up,” explained Anderson.

tracy-anderson-for-ecco-bella-push-the-envelope-prAnderson and Malanga created the Discover Intelligent Beauty movement to ignite a revolution, helping women to discover innovative ways to beautify themselves and learn how being an Intelligent Beauty is easy on the planet. Now that’s what we call intelligent beauty.