By Sass Brown, NYC Editor
Beulah London is a luxury British fashion brand based on heritage design and the empowerment of women. As a quintessentially British brand, the focus of the collection is effortlessly elegant special occasion, and day to evening wear. The chic collection is timeless, elegant and effortless in style, with simple clean lines and classic silhouettes, produced in premium materials and classic color stories.
Driven by a passion for positive social change, each Beulah garment helps to make a difference in by supporting women through the Beulah Trust, a charitable foundation with the goal of creating sustainable livelihoods for victims of trafficking. Every purchase helps to break the chains of poverty in some of the world’s most marginalized communities. Based on the concept of the ‘butterfly effect’, the brand help provide employment for trafficked and vulnerable women. Beulah work in partnership with fair-trade business Freeset, who offer employment to women trapped in Kolkata’s sex trade. The Trust give grants for skills training, giving women who have been victims of sex trafficking the opportunity to find work, generate an income, and live a self-sufficient life, free from abuse.
Founded in 2010 by Natasha Rufus Isaacs and Lavinia Brennan, Beulah London was born out of a desire to raise awareness of the plight of women trapped by human slavery. Tracing its origins back to 2009, the two women had a life transforming experience through working in an aftercare home in the Delhi slums. Having witnessed the harrowing effects of the sex trade, the pair felt the need to raise awareness of this important issue. The term ‘Beulah’ itself is symbolic of the brands philosophy, representing the journey of each woman out of darkness and despair, into a new life of hope and restoration.
Beulah has supported the United Nations, ‘Blue Heart Campaign’ since 2011. The campaign raises awareness of the issue and horror of human trafficking and raises funds for its survivors to help them start new lives away from the pain and abuse. Beulah donates 10% of profits from their blue heart Shibani scarves to the campaign. Through this partnership with the UN, and the Beulah Trust, they hope to inspire other brands to join the fight against human trafficking and championing a future where freedom is not a luxury, and have celebrity supporters in Jessica Alba, Pippa Middleton and Kim Murray who all stylishly wear their blue heart Shibani scarves to raise awareness and make a difference.
IMAGES COURTESY OF BEULAH LONDON.