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By Jodie Dalmeda, Contributing Writer

In 2002, modern day alchemist, Margo Marrone, opened the first Organic Pharmacy in London with her husband, Francesco, winning a legion of loyal fans and a cult celebrity following.

The innovative concept uses 21st century technology and research to provide luxurious and effective organic products and homeopathic remedies. Francesco, an Italian graphic designer, adds the ‘wow’ factor to the brand’s product and store design.Screen Shot 2016-02-08 at 8.59.54 PMInspired by reading articles about preservatives in food, Marrone discovered how pesticides, herbicides and artificial fertilizers in food production are harmful for the body. She realized that chemicals in cosmetics could also be absorbed into our body, causing long-term damaging side effects. This inspired her to want to revolutionize the way we look at beauty products, and to create effective products that would be chemical free.THE-ORGANIC-PHARMACY

This passion and interest inspired Marrone to study homeopathy, a 200-year-old holistic natural medicine system. While many people knew that organic food was beneficial for their health, many still used products full of harmful chemicals such as parabens. “Most people are aware that parabens are not good but they don’t know why. ParabScreen Shot 2016-02-08 at 8.33.39 PMens mimicestrogen in the body and thus may promote the growth of certain cancers — notably breast and prostrate cancers,” states Marrone.

Together with Francesco, they put honesty, integrity, quality and sustainable thinking at the heart of their business, sharing a vision for an ethical life and green glamor devoid of compromise. This mission runs throughout the business and they expect their staff to be organic and to be knowledgeable about the products they sell.

Starting with one boutique on the Kings Road, Marrone and her husband have grown into a global team with eight stores spanning London, Beverly Hills, New York and Abu Dhabi, select global beauty locations worldwide from Turkey to Singapore and beyond, as well as Barney’s across the U.S.

“Never lose sight of your vision; people will try to convince you that it’s not the right way. Don’t let people put you off the path,” the eco entrepreneur says of her journey.Screen Shot 2016-02-08 at 9.05.45 PM

The Organic Pharmacy, voted best Eco Organic range 2015 by In Style magazine, offers high performing, ethical and beautiful skin and body care with an emphasis on preventive treatment and clean, luxury results. Each of their cleanly-designed boutiques features a spa room and the opportunity to experience exquisite and effective facials, massages and other treatments to keep you in tip top holistic health. It’s sister brand, Organic Glam,  is an eco-luxe, non-toxic cosmetics line, providing a palette of safe, clean, beautiful make up, nail polishes and perfumes to accentuate your organically glowing skin.OGFSL00100

And when we feel in need of  a little learning, Marrone’s blog provides a wealth of up-to-the-minute information and advice to help us navigate a modern, more organic and beautiful life . . . From London with love.