2004 TSUNAMI, ACTIVIST, AMBASSADOR AT LARGE, BE THE LIGHT NEW YORK, eco fashion, ECO-LUXURY, FOREVER BLACK & WHITE, HAITI, HAPPY HEARTS FUND, LEVEL 99 JEANS, PETRA NEMCOVA, PHILANTHROPIST, SPORTS ILLUSTRATED
By Beth Doane and Kelly Gibbons, Features Editors
Petra Nemcova began her career as an international supermodel doing high profile campaigns for La Perla, Cartier, Clarins, Pantene, and Victoria’s Secret, and in 2003 she made the cover of Sports Illustrated. In 2005, Nemcova was inspired to found the Happy Hearts Fund (HHF), which focuses on rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. Her key motivation and drive stems from her personal experience surrounding the 2004 Tsunami. As she says, “We can’t control nature, but we can control the actions we take!”
Nemcova has also been an Ambassador-at-Large for Haiti since 2012. As a representative of Haiti, she is bringing awareness about the country’s diverse culture, development and opportunities, with the goal to uplift the people of Haiti through job creation and empowerment. Nemcova launched the international luxury home décor brand Be The Light New York by Petra Nemcova. Inspired by her life of traveling to fascinating countries, BTLNY brings treasures from her travels with elements of playful luxury to enrich homes and lives.
Merging her passion for a better world with her love of fashion, Nemcova was the brand ambassador and face of Level 99 Jeans’ Forever Black & White eco-collection in Fall ’15. “I am so excited to be working with Level 99 Jeans and support their amazing efforts to produce products with incredible green innovations that are helping to restore the environment. The designs are so chic and Level 99 Jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel.”