A Flawless Foundation In 4 Easy Steps!
As any girl who’s ever tried mineral make up knows, there’s a knack to it. If you don’t know what you’re doing when applying the product, you’re more likely to encounter badger eyes, than achieve the perfect smoky eye! Still if you’re on the eco path, there’s no giving up, especially when a line like Jane Iredale crosses your path. A long time favorite of Coco Eco Magazine, we thought it time to share the secret of not only our make up kit, but also countless A list celebs, beauty editors, and make up artists to the stars.
To be honest, the Jane Iredale line didn’t start out in a quest to be an eco product. In business for 15 years, the line was conceived by Jane Iredale, the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
The entire collection of Jane Iredale features everything a girl could want, and my personal fave in the line are the lip-glosses, which feature a great array of color and stay bright and glossy for hours. Their focus is on being a corporately responsible company, from the ingredients in their products to their commitment to the environment. Currently the packaging is not eco but plans are in the works to change this, they are a proud supporter of Global Green, animal friendly, and contribute to a wide variety of environmental, cultural, and animal rights organizations.
To get a real feel for the line and how to use it, we sat down with Jane Iredale’s West Coast Spokesperson, Leilah Mundt to best understand the how-to’s of application. Our task was to achieve a flawless foundation, two words that I don’t necessarily equate to mineral make up! Leilah extolled the virtues of the product from anyone suffering with Roseacea, to us normal girls on the go from 7 am – midnight. Apparently the key is in the layering. Rather than apply ten different products to hide ten different skin problems, with the Jane Iredale collection, it’s about powder, layering, spritzing and setting, using one or two products, apparently without your skin even knowing you are wearing anything. Leilah used a comparison to scales lying on the skin (therefore allowing oxygen in and out), which I didn’t find particularly attractive, but after her application, I got it! My skin could breathe plus I had the added benefit of being able to sweat or go swimming should my heart desire, as the product is water-resistant. I didn’t take up either of the latter options, but I definitely didn’t feel as if I was wearing any “face!” And she swears that once you set, and go, you’ll look fabulous all day long, and it will stay put. On that, I was yet to be convinced.
Apparently the secret really is in the layering. As a powder, it sits on the skin rather than sinking into your pores, and as such is non-comedogenic and oil-free, therefore not adding to your skin woes, but merely hiding them. So, how do we achieve this flawless perfection?
Step 1: Prime your skin. This ensures your make-up will stay on your face but will also even out the texture of your skin. Good for masking large pores, wrinkles, oily skin, dry patches, and other un-sightly’s! Feather into the face and remember that it should always be invisible. Try the Absence Oil Control Primer with an SPF 15.
Step 2: Your foundation of choice. Leilah chose their famous Amazing Base on me, which is a loose powder made of pure minerals, with a little bit of pomegranate and algae extract. Take one brush load, even it out so the powder is evenly distributed, and take one block-out area of the face at a time. Leilah starts with the forehead, moving down onto the cheeks and moving downwards, and continuing downward. When working with a very high-grade mineral make-up, there’s not a lot of blending needed. It’s just applying and applying.”
Depending on what kind of coverage you need, will vary the number of applications you do
Step 3: Hydrate. Minerals need moisture to bind together, so if your skin’s not hydrated or you’re not adding moisture to your minerals, you’re going to have an extremely hard time getting it to stay on or look natural. This is a very important step. Gently spray yourself to avoid the powdery look and set your face. Spritz, spritz, spritz, wait 20-30 seconds, and don’t forget to inhale! We love the Hydration Mist with botanical extracts that feels like a pomegranate mist for your senses.
Step 4: Eye Concealer: To brighten you up and nix those pesky bags! Use a light reflecting concealer like their Active Light Under-Eye Concealer, and apply it in the inner half of the eye and blend it out to avoid creases in the outer eye area. This will open up your eye, and highlight it sans creasing!
Et la voila! A fabulous foundation in 4 easy steps! Now what could be more flawless than that?
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